Eurocontactpool database gets Swiss company data
An
Eurocontactpool product story
Edited by the Marketingweek Marketplace editorial team
May 25, 2010
Par has added Swiss companies to its Eurocontactpool business-to-business (B2B) database.
Under an agreement with Switzerland's Kunzlerbachmann Directmarketing, 450,000 Swiss company records and more than 2.5 million items of data have been added to the database.
Kunzlerbachmann will also sell Par's pan-European data offering to its Swiss-based international clients.
Eurocontactpool is an online B2B database that provides a one-stop, one-price contact point for all European business data.
Par has developed the product beyond data listings into an interactive service that links seamlessly into customer relationship management systems including Microsoft Dynamics and Superoffice.
A plug-in to salesforce.com is widely anticipated for the autumn.
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