PAR joins with Spectron to market database
An
Eurocontactpool product story
Edited by the Marketingweek Marketplace editorial team
Nov 17, 2009
PAR has linked up with Spectron Business Solutions to market and sell its EuroContactPool database in Belgium.
EuroContactPool forms the platform for PAR's European data quality services, which enable automatic monitoring, updating and enhancement of companies' records.
The development of PAR Manager plug-ins for Microsoft Dynamics and Superoffice CRM systems enables data to be transferred and updated between EuroContactPool and customers' in-house databases.
The link with PAR will enable Spectron to offer its Belgian customers the full range of pan-European data services.
The PAR Manager plug-in allows single or mass creation of company data to be imported directly into a company's CRM.
It also enables data cleansing and de-duplication by matching records against the EuroContactPool database.
A plug-in for Salesforce.com is due for release this year.
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