Product category:
Direct Marketing
News Release from: EuroContactPool
Edited by the Marketingservicestalk Editorial
Team on 06 June 2008
PAR/EuroContactPool expands into Baltics
The data and information specialist PAR has gained its first foothold in the Baltics with the announcement of a partnership with an Estonian information services company.
PAR has signed a deal with AS Connectus that will add a significant Eastern European element to its EuroContactPool business-to-business (B2B) database The move is part of PAR's ongoing strategy to create the world's largest and most accurate European B2B database
This article was originally published on Marketingservicestalk on 2 Apr 2007 at 8.00am (UK)
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EuroContactPool heads for the "Finnish"
EuroContactPool, the pan-European business-to-business data specialist, has announced that it has increased the number of companies on its online database to 21.3 million.
It also takes into account European companies' drive to develop new markets as the Western economies suffer a downturn.
Initially, Connectus's data on Estonia will be added to the EuroContactPool database, followed by the addition of Latvian and Lithuanian data.
Estonian data will be available in August 2008 followed by the other two Baltic countries later this autumn.
Connectus is a B2B specialist, holding information on more than 50,000 companies and 48,000 decision makers.
As such, it is a perfect fit with EuroContactPool's 21-million strong pan-European database.
Connectus AS has been in operation in Estonia since 1994, offering a wide range of information services to both local and international customers.
The company is a member of the Kompass International network and has 14 employees.
Per Lofgren, Product Development Manager International of PAR, said: "The Baltic states represent a real business opportunity for European companies because this is a largely untapped market.
"The addition of Estonia, Latvia and Lithuania will increase the EuroContactPool database to cover 16 countries, making us truly pan-European".
In recent years PAR, which has managed data for more than 50 years, has significantly increased its service offering for companies that do business across European boundaries.
Added to its top quality pan-European databases are services to help businesses actively maintain their own in-house information and link their CRM systems into fresh data updates.
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