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Product category: Direct Marketing
News Release from: EuroContactPool
Edited by the Marketingservicestalk Editorial Team on 09 May 2008

EuroContactPool unveils new services

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EuroContactPool has introduced a raft of new services following its integration into global business information provider PAR.

CRM integration, analytics and Swedish consumer data will all be part of the offering by PAR / EuroContactPool Swedish-based EuroContactPool, which launched its online pan-European B2B (business-to-business) database in 2004, has grown the database to include 21 million companies and 16 million decision makers in 13 countries

This has significantly enhanced EuroContactPool's ability to provide fresh and accurate information on a pan-European business.

Director of EuroContactPool, Per Lofgren, said: "For any company to develop its pan-European markets, lists of addresses and telephone numbers are not enough.

"The skill is in developing databases, keeping them updated on a regular basis, and then using analytics to find profitable target markets".

Its integration with PAR - one of Europe's most successful and longest-established business information companies - enables EuroContactPool to significantly increase its service offering.

The powerful combination of the two organisations, employing 90 people, together with parent company Bisnode, which has operations in 19 countries, takes EuroContactPool into a new level, with the credibility and resources to work with some of the world's biggest businesses.

EuroContactPool also uses this year's IDMF to announce its introduction to the B2C (business-to-consumer) data arena for the first time, using PAR's unique access to Sweden's municipal registration and information system, which gathers information on every individual and company.

This information, alongside access to consumer data in Norway, Denmark and Finland, puts PAR in pole position in terms of access to the economically active and technologically developed Scandinavian consumer.

Originally envisaged as an online 'DIY' data operation, EuroContactPool's integration into PAR has linked it into the consultancy market, with specialists in every information sector available to advise on using data to increase business growth.

EuroContactPool: contact details and other news
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