EuroContactPool unveils new services at IDMF

Edited by the Marketingservicestalk editorial team Mar 14, 2008

EuroContactPool brings a new vision and a raft of new services to this year's International Direct Marketing Fair following its integration into global business information provider PAR.

CRM integration, analytics and Swedish consumer data will all be part of the offering by PAR/EuroContactPool on Stand W655.

Swedish-based EuroContactPool, which launched its online pan-European B2B (business-to-business) database at the IDMF in 2004, has grown the database to include 21 million companies and 16 million decision makers in 13 countries.

This has significantly enhanced EuroContactPool's ability to provide fresh and accurate information on a pan-European business.

Director of EuroContactPool, Per Lofgren, said: "For any company to develop its pan-European markets, lists of addresses and telephone numbers are not enough.

"The skill is in developing databases, keeping them updated on a regular basis, and then using analytics to find profitable target markets".

Its integration with PAR - one of Europe's most successful and longest-established business information companies - enables EuroContactPool to significantly increase its service offering.

The powerful combination of the two organisations, employing 90 people, together with parent company Bisnode, which has operations in 19 countries, takes EuroContactPool to a new level, with the credibility and resources to work with some of the world's biggest businesses.

At this year's IDMF, EuroContactPool/PAR will be demonstrating how companies can get access to high-quality B2B data, and data quality services, across Europe.

EuroContactPool will also use IDMF to enter the B2C (business-to-consumer) data arena for the first time, using PAR's unique access to Sweden's municipal registration and information system which gathers information on every individual and company.

This information, alongside access to consumer data in Norway, Denmark and Finland, puts PAR in pole position in terms of access to economically active and technologically developed Scandinavian consumers.

Originally envisaged as an online DIY data operation, EuroContactPool's integration into PAR has linked it into the consultancy market, with specialists in every information sector available to advise on using data to increase business growth.