Royal Mail adds EuroDirect to data services panel

Royal Mail has announced consumer intelligence specialist EuroDirect as a member of its expert panel of data partners.

The supplier panel, being set up as part of Royal Mail's investment in data services, enables it to offer its customers dedicated data solutions across a range of specialisms, ensuring they improve the effectiveness of direct mail campaigns to efficiently reach new and existing customers through the post.

Together, Royal Mail and EuroDirect will provide a seamless, multi-channel data solution for organisations across all sectors, aiding customer acquisition and retention, and cross- and up-selling, using direct mail, leaflet drops, door-to-door and digital channels.

The deal gives Royal Mail's clients access to EuroDirect's Data Exchange prospect pool, comprising 40 million records.

The full suite of CAMEO Consumer Classifications, as well as credit-scoring service CallQualify, and consumer insight and marketing intelligence system Microvision, will also be available.

Colin Bradshaw, Head of Data Strategy at Royal Mail, said: "EuroDirect was chosen for its ability to provide Royal Mail and its customers with a one-stop shop, using its data assets and analytical expertise and our comprehensive distribution network.

"Royal Mail is committed to improving its existing portfolio of data services to boost the overall performance of direct mail campaigns to transform the way companies use information to drive their campaigns".

John Dobson, Managing Director, EuroDirect, commented: "We are extremely pleased to have been chosen to be Royal Mail's Data Solutions Partner.

"Not only does this partnership highlight the breadth, depth and quality of EuroDirect's data, but it also illustrates the reliability and responsiveness of our datasets and the capability of our analytics service.

"Our combined solution will undoubtedly provide both SMEs and blue-chip organisations with quicker lead times from campaign conception to execution".

Other members of Royal Mail's data panel, which also includes Dataforce, will be announced in due course and, on completion, it will provide expert data solutions covering: acquisition; customer journey proposition (retention strategy); data processing (including cleansing, suppression and management); large database work (creating a single customer view from multiple corporate databases); online services for SMEs.

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