Product category:
Database management, list services
News Release from: EuroDirect | Subject: CAMEO Brazil
Edited by the Marketingservicestalk Editorial
Team on 09 April 2008
EuroDirect launches CAMEO Brazil
EuroDirect has launched CAMEO Brazil to complement its comprehensive range of UK and international consumer classification systems.
Adding to a suite that already consists of more than 30 similar classifications, CAMEO Brazil has been developed using the latest Brazilian Census to help direct marketers profile, segment and target 140 million consumers in this thriving market The classification characterises the Brazilian population into 34 consumer types and nine key marketing groups, including: 1A: Affluent Couples and Singles in Exclusive Urban Flats; 2C: Mature Couples and Families in Wealthy Urban Areas; 6D: Young Households in Less Affluent Urban Areas; 7B: Young Couples, Singles and Large Families in Low Quality Rural Housing; 9D: Low Income Large Families in Rural Communities
This article was originally published on Marketingservicestalk on 14 Dec 2007 at 8.00am (UK)
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CAMEO Brazil enables organisations to profile and segment their current customers in this market and effectively identify and target new prospects that display the same geodemographic and socio-economic characteristics.
Built at Census Tract level, CAMEO Brazil has been built using wide ranging data variables including: household income, housing size and type, household composition, population age and level of educational attainment.
CAMEO Brazil can be supplied as a directory for enhancing consumer databases or as an integral component in EuroDirect's powerful marketing information software, Microvision for insightful market and customer analysis.
Leanne Douglas, Head of Product Management and Marketing at EuroDirect commented: "As the latest edition to EuroDirect's international product suite, CAMEO Brazil is an exciting new tool to help marketers understand their consumers and ultimately find more that look like them.
"We are continually looking to add new international classifications to our expanding global portfolio, and Brazil's enormous population holds great potential for below-the-line marketing, which can be tapped using CAMEO".
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