EuroDirect selects Pitney Bowes MapInfo

EuroDirect, a market leader and innovator in direct marketing and database marketing, has selected Pitney Bowes as its premier partner for distribution of CAMEO consumer classification systems.

By combining CAMEO with Pitney Bowes MapInfo solutions such as AnySite and MapInfo Professional, businesses and marketing organisations can use powerful, location-intelligent solutions to enhance customer profiling and identify profitable new site locations.

"To stay ahead in today's competitive environment, many businesses need to develop a presence in other countries," said John Dobson, Managing Director, EuroDirect.

"With its global footprint in more than 60 countries worldwide, Pitney Bowes MapInfo will enable us to provide our retail, restaurant and financial services customers with the sophisticated site, market and customer analysis capabilities they need to support successful worldwide expansion".

CAMEO's comprehensive consumer classification profiles combined with AnySite's in-depth customer segmentation analytics enable businesses to gain valuable insight into their current customers and effectively pinpoint potential new customers.

Based on this customer insight, businesses can make more informed decisions regarding site selection, target marketing, cross selling and improving customer service.

The combined offering is currently available for the UK and will soon be available for the US and Canadian markets, as well as more than 30 countries spanning South America, Western Europe, Central and Eastern Europe, Asia, Australia and South Africa.

"Having a thorough understanding of who your customers are and what appeals to them is essential to the success of any business," said Mike Hickey, president, Pitney Bowes Software.

"By integrating EuroDirect's consumer classifications with Pitney Bowes MapInfo location intelligence solutions, organisations now have the most accurate, extensive demographic and consumer data at their fingertips to develop better target marketing strategies and more quickly identify successful new business locations".

EuroDirect is one of the UK's leading marketing suppliers.

It provides accurate, easy to use, cost-effective software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support.

Well established in the field of direct marketing, clients include over 40 per cent of the UK's top 1,000 companies, including three of the top five largest multinationals.

EuroDirect's clients come from all areas of business, including financial services, retail and leisure operations, utilities, publishing, agencies and bureaux.

Pitney Bowes MapInfo, part of Pitney Bowes (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organisations around the world.

The company's solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries.

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