20:20 delivers search services to Surgicare
An
Eulogy product story
Edited by the Marketingweek Marketplace editorial team
Aug 23, 2010
20:20 Media and Analytics has been selected by Surgicare to deliver pay-per-click (PPC) and search engine optimisation (SEO) services to the cosmetic and weight-loss surgery provider.
The agency is using its combined knowledge of SEO and PPC to provide Surgicare with strategically planned and managed PPC campaigns that will reduce the cost of each enquiry while giving localised support to Surgicare's outreach clinics.
Furthermore, Surgicare will be using 20:20 Media and Analytics' search marketing management suite Digitalbrain to allow intelligent investment in paid search, therefore reducing the cost of PPC enquiries.
'The PPC campaign has been running for less than a month and we've already seen a reduction on the cost per PPC enquiry,' said Gemma Gore, head of marketing at Surgicare.
Gareth Phillips, chief executive officer at 20:20 Media and Analytics, added: 'Digitalbrain:Search will let Surgicare understand which of its online marketing investments are generating the most return and then where to concentrate its online marketing spend.
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