JWT creates website for Wilkinson Sword body razor
An
Eulogy product story
Edited by the Marketingweek Marketplace editorial team
May 12, 2010
JWT has developed a campaign and website to promote Wilkinson Sword's Quattro Titanium body razor to consumers.
The campaign is entitled 'Hair Off My Stuff' and will be communicated to consumers by a dedicated 'Hair Off My Stuff' website.
The site features three-minute videos showing the plight of three men who have 'Hair on Their Stuff'.
It also includes instructional videos on how to use the body razor.
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