Lego UK extends Vue Kids AM sponsorship
An
Eulogy product story
Edited by the Marketingweek Marketplace editorial team
Mar 5, 2010
Lego UK has extended its affiliation with Vue cinemas for the third consecutive year in a deal conceived and negotiated by Pearl and Dean and Carat Sponsorship.
The brand has renewed its sponsorship with Vue Kids AM between March 2010 and February 2011.
The sponsorship includes on-screen activity as well as a strong in-foyer presence with a 'Chuck Standee', quad posters and film-listings leaflets.
Vue's website will also feature an online promotion on its homepage and an individual Lego UK landing page.
The Lego UK advertisements will be shown before all family films in 2010 and extra films will include 'Prince of Persia', 'Robin Hood' and 'Tron Legacy 3D'.
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