Aegon selects Callcredit Cameo segmentation system
An
Eulogy product story
Edited by the Marketingweek Marketplace editorial team
Dec 17, 2009
Aegon Direct Marketing Services Europe has selected Callcredit Marketing Solutions' Cameo global consumer segmentation systems.
The global Cameo classifications aid the user's ability to develop its insight strategy as well as driving effectively targeted consumer marketing campaigns.
Callcredit Marketing Solutions said Cameo provides the opportunity to analyse current and prospective customers in greater depth as well as improve lifetime-value models, which ultimately ensure that marketing is focused on the most appropriate customer segments.
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