Core consumer prospect and value pool unveiled
An
Eulogy product story
Edited by the Marketingweek Marketplace editorial team
Oct 21, 2009
Callcredit Marketing Solutions has launched Core, a consumer prospect and value pool with more than 41 million consumer records.
With a range of targeting attributes available, Core is said to embody both actual and modelled datasets that deliver marketers with the key variables they need to drive successful recruitment, retention, re-activation, and cross-sell campaigns.
It is also claimed to cater for integrated marketing campaigns by delivering multi-channel touch points of significant volume, including: six million e-mail addresses; 8.5 million landline telephone numbers; four million mobile numbers; and 28 million residential addresses.
Callcredit said Core has been developed within a new operating environment that enables continuous updates, allowing new and verified data to be made available instantly to clients.
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