Ipromote aims to increase website traffic

E-Scratchoff has announced the launch of Ipromote, a managed web-marketing service available to any organisation that wants to increase traffic to their website.

Client companies will be able to offer a USD1m first prize on their website, as part of a managed e-marketing campaign.

This 'magnet' is aimed at attracting customers, who can leave their details, for their opportunity to play an instant-win scratch card for a chance to win USD1m.

Other prizes, such as client promotions, discount vouchers and loyalty vouchers, are also available.

Ipromote can be branded for the organisation and the client costs are linked to successfully capturing users' details.

Using zip and postcodes, clients may also limit the geography of their users if necessary - for driving retail footfall traffic, for example, or country and cultural limits.

The objective is to drive greater customer traffic and sales to the client through their website, retail outlet or charity.

Having captured 'opt-in' user data and driven initial customer experience, Ipromote will manage an ongoing e-marketing campaign for the client, offering further opportunities for users to enter the prize draw and developing further successful sales.

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