Product category:
Web design and development
News Release from: e-Spirit UK | Subject: web content management systems
Edited by the Marketingservicestalk Editorial
Team on 06 June 2008
UK businesses risk losing millions of
pounds
With online retail increasing by 35 per cent in the UK and 21.8 per cent in the US last year, many companies are failing to tap into the billions being spent online, according to e-Spirit.
The content management specialist believes that many companies are missing out on the opportunities presented by globalisation and online retailing because their websites do not have proper content management systems in place Robert Bredlau, senior business developer international, said that organisations are squandering resources by not having the capabilities to help manage their websites when reaching out globally to customers
This article was originally published on Marketingservicestalk on 19 Mar 2008 at 8.00am (UK)
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Despite pessimism about the economy, online retailing is continuing to boom and companies need to maximise opportunities on a global scale or they will be at a significant competitive disadvantage, he explained.
Bredlau added: "The internet has led to a much more connected business to consumer environment which in turn has seen a boom in online sales.
"Many global companies today achieve more than 50 per cent of their revenues from global markets.
"That in itself should be sufficient reason to ensure centralised global content management, but many companies wrongly believe that website globalisation is as simple as translation into the languages of their target audience.
"A CMS serves as the core technology required for any multi-lingual or multi-brand website and goes beyond providing brochure level information.
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