E-Spirit opens up quality mobile content

Companies can now deliver mobile-specific content more quickly and easily, helping to enhance their customer interactions, with the launch of FirstSpirit 4.0's mobile capabilities.

The new system allows companies to use content developed for other channels, such as standard web pages, and quickly and easily delivers it to mobile devices, without any loss of integrity.

This not only means that content can be produced once, saving time and money, but also that customers get the same quality of online experience no matter how they access the information.

It does this by using a content aggregator and device handler that understands what content is available and the device it is being delivered to, allowing the information to be rendered in a format that is device-specific and compatible.

The system also has a range of innovative features, such as Tell-a-Friend, which allows visitors to send friends or colleagues a direct link via text message (SMS), enabling the recipient to open the mobile-specific site with just one click.

"We've seen a boom in the use of the internet on mobile handsets in the last few years," explained Robert Bredlau, International Director of Business Development at e-Spirit UK.

"Consumers no longer want to have to wait until they're sitting in front of a computer to get information - and they don't have to as they can view web pages on their mobile handsets.

"The trouble is, a lot of web content is designed for viewing on standard size screens, so looking at them on anything smaller can result in a poor user experience.

"We're changing that and offering a way for any company to deliver mobile-specific content to devices, without the need to develop extra mobile content".

In addition to the mobile delivery capabilities, FirstSpirt 4.0 includes automated database schemas and third party portals, providing companies with the ability to integrate content from subsidiaries across multiple legacy systems and databases, quickly and easily.

It also gives companies the ability to publish content to multiple output channels, including portals (SAP Netweaver, IBM Websphere, Microsoft Sharepoint) and mobile devices via WML.

It also helps achieve regulatory compliance and improves corporate governance, by using powerful audit tools to enable companies to roll-back a website to a previous point in its evolution, providing a complete history of content including the exact references, external documents and datasources.

The system is currently being used by a range of companies across Europe, including Sud Deutsche Zeitung, one of the leading newspapers in Germany, which allows its readers to access news via their mobile phone.

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