Equimedia handles insurance brands' SEO
An
Equimedia product story
Edited by the Marketingweek Marketplace editorial team
Jul 6, 2010
Digital and direct media agency Equimedia has been appointed by Europa Group to handle the search marketing for insurance companies Onequotedirect and Motorcycle Direct.
The agency has been tasked with developing paid-for and natural search marketing strategies to increase uptake of motorbike and caravan insurance policies offered by the two insurance brands.
The campaign, which goes live in July 2010, will target all motorbike and caravan owners who require insurance.
Equimedia will implement a pay-per-click strategy to drive relevant, in-market traffic to the websites by targeting key product search terms.
A long-term search engine optimisation (SEO) programme to improve the natural search visibility of the Onequotedirect and Motorcycle Direct websites and the user journey throughout the quote and buy process will run alongside the paid search activity.
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