Equimedia appointed to Gro sales at Bump to 3
An
Equimedia product story
Edited by the Marketingweek Marketplace editorial team
Dec 3, 2009
Equimedia has been appointed by the Gro Company to promote its Bump to 3 range of maternity items, baby clothes and equipment for children aged 0-3 years.
The agency has been tasked with driving traffic to the Bump to 3 website to help the company increase direct sales by implementing a dedicated paid search and affiliate management programme.
Bump to 3 previously managed these operations in-house and turned to Equimedia for a multi-channel strategy, media planning and accurate results analysis and reporting.
The campaign, beginning in December 2009, will target mums-to-be and parents of children aged three and under.
Equimedia will focus the paid and affiliate activity on the Go Company's own brand items, including Grobag baby sleep bags, and will devise a long-term digital channel strategy to maximise the efficiency of the campaign and grow the customer base.
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