Equifax adds Home Improver data to prospect pool

Equifax has added two new sets of data to its Connectselect consumer marketing database, giving marketers greater ability to focus on key consumer groups at the right time.

The Home Improver dataset gives marketers the ability to identify people who have applied for planning permission while the Homeowner file enables relevant and targeted campaigns specific to this group.

Anne Morley, head of product at Equifax Consumer Marketing Services, said: 'Our Home Improver Data, integrated into our Connectselect consumer marketing database, provides a monthly alert service that fives marketers direct access to people who are going to be most responsive to the broad spectrum of services that are relevant for those doing home improvements, from finance and insurance to DIY and building companies.

'That means marketing campaigns for these sectors are likely to provide a greater return on investment,' she added.

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