Equifax Switchers helps identify marketing targets

Equifax has launched Switchers - an addition to the range of alerts and triggers within Connectselect, Equifax's consumer marketing database.

Switchers is designed to give marketers the ability to identify individuals that have just returned from holiday and that may be looking to switch their current credit card or mobile phone deal or make other lifestyle changes and commitments.

The key to Equifax Switchers is the ability to provide timely alerts for the key activities associated with returning from holiday.

Many holidaymakers reach the credit limit on their card while away and are looking for a balance transfer opportunity upon their return.

As mobile phone bills come in after the holidays, individuals who have incurred high international call charges while away will potentially be looking to switch mobile phone providers.

Switcher data, which has consumer consent for third-party marketing, is available on a monthly basis as part of Equifax Connectselect.

The data can be used in isolation or combined with other Connectselect variables to further refine selections and screen out unsuitable prospects.

Connectselect provides up-to-date prospect data, giving marketers the ability to target prospects at a time when they are most responsive to direct marketing offers.

Comprising names and addresses from data sources such as the Edited Electoral Roll and Gap Fill data, Connectselect gives marketers the ability to target more than 39 million consumers at key life stages, such as moving home.

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