Product category:
Database management, list services
News Release from: Equifax | Subject: LifeSite
Edited by the Marketingservicestalk Editorial
Team on 07 March 2008
Equifax focuses on life stage marketing
Equifax, provider of direct marketing services, will be focusing on the fundamental issue of life stage marketing at this year's International Direct Marketing Fair.
The new version of LifeSite, a campaign management tool, will be launched, alongside a range of solutions to provide effective data suppression Equifax's marketing services experts will also be demonstrating the vast scope of data they provide, that can deal with the depletion of other marketing data sources
This article was originally published on Marketingservicestalk on 24 Jul 2007 at 8.00am (UK)
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"We believe life stage marketing is crucial for the future of the consumer marketing industry," said Neil Munroe, External Affairs Director, Equifax.
"For this reason we are placing a heavy focus on this activity at IDMF.
"The latest version of LifeSite will provide marketers with all the tools they need to analyse prospect and customer data, generate and execute marketing campaigns and monitor results.
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"The low-cost, flexible tools in LifeSite are available as standalone products or combined with Equifax's prospect pool solution - ConnectSelect - providing a unique level of consumer information".
Equifax's goal is to give marketers the ability to target prospects at a time when they are most responsive to direct marketing offers.
Added to that, the power of Equifax's pre-screening and suppression services means that time and money is not wasted mailing unsuitable or gone-away prospects and customers.
The key initiatives to be featured by Equifax at IDMF will include: LifeSite - an innovative marketing solution which allows mid-size firms and new entrants to create marketing campaigns that compete with big and established players using web-browser based technology; LifeSite eliminates the need for high-entry start-up costs.
The web-based design means that it is simple and quick for marketers to increase ROI and reduce wastage by gaining more knowledge about campaign performance.
ConnectSelect - The Equifax ConnectSelect prospect marketing database offers the most up to date prospect data in the marketplace.
ConnectSelect data comprises names and addresses from real data sources such as the Edited Electoral Roll including the Rolling Register and Gap Fill data.
The combination of these data sources will enable marketers to target up to 38 million consumers at key life stages, from moving home to having children.
With up to 300 data variables available, heightened precision and greater predictiveness for campaigns can be achieved through ConnectSelect.
Equifax disConnect and reConnect - Gone away customers and prospects continue to undermine the cost-effectiveness of marketing campaigns; however, Equifax has integrated two of its industry-leading services to ensure this is minimised.
Equifax offers its clients the ability to track gone-aways to their new address using reConnect via disConnect, Equifax's leading suppression product.
The two services have been aligned to ensure that whenever a gone-away is flagged via disConnect, the end user instantly knows if Equifax has a forwarding address on its database.
These new addresses can be downloaded from Equifax automatically through a secure gateway that Equifax provides to its customers.
B2B Connect - For B2B marketers Equifax offers its B2B Connect database.
The service provides an extended range of financial selection criteria, including a credit limit, risk indicators and other detrimental information to assess prospects' financial positions, to significantly improve the effectiveness and profitability of B2B direct mail campaigns.
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