Epsilon partners with Netsize for mobile services

An Epsilon International product story

Edited by the Marketingweek Marketplace editorial team Mar 10, 2010

Epsilon has partnered with Netsize to launch mobile marketing services that will enable integrated e-mail and messaging campaigns.

The partnership will enable Epsilon clients to leverage the latest technology for opt-in mobile marketing services including SMS communications across Europe.

Epsilon's feature-rich marketing solution can be used to complement existing e-mail marketing programmes or as a standalone mobile messaging service.

The company will also provide consulting services for clients to help them best utilise and incorporate the mobile offering into their existing marketing initiatives.

Clients will have the ability to deploy scheduled, triggered and interactive personalised SMS campaigns.

The web-based platform also includes fully integrated list and campaign management functionality.

By integrating the technical components, analysis and marketing messages across e-mail and mobile, clients will be able to leverage insights and optimise their campaigns in real time across both channels.