Product category:
Internet, email, search, web design
News Release from: Epsilon International
Edited by the Marketingservicestalk Editorial
Team on 21 September 2007
Tesco picks Epsilon as email marketing
provider
Epsilon International, a provider of multichannel, data-driven marketing technologies and services, has signed an agreement with Tesco.com to provide email marketing services.
Tesco.com is an online business of Tesco Stores, the United Kingdom's largest retailer, with operations in Europe, North America, and Asia Tesco's annual sales are approximately GBP45 billion
This article was originally published on Marketingservicestalk on 27 Aug 2007 at 8.00am (UK)
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Under the terms of the agreement Tesco.com will deploy Epsilon International's proprietary email communications and campaign management platform, and Epsilon International will provide additional professional services to help Tesco.com develop highly targeted email campaigns to acquire and retain customers generating increased sales through up-sell and cross-sell opportunities.
Epsilon International will also provide strategic guidance and training to ensure that Tesco.com staff are able to take full advantage of the platform and help them develop and deliver Tesco.com's broad range of permission-based email campaigns.
Kendra Banks, Marketing Director for Tesco.com, said: "Tesco.com has partnered with Epsilon International to continue our tradition of bringing constant improvements to our email campaigns.
"We look forward to working with Epsilon International to build upon our success in email marketing planning and delivery".
"Tesco.com is a sophisticated marketer and we are honoured that they have chosen Epsilon International to guide and support their email marketing efforts," said Ted Wham, Epsilon International's Senior Vice President and General Manager, European Operations.
"As Tesco.com develops even more advanced email campaigns, their customers will benefit from receiving more relevant communications at the right time and in the right place.
"Their further integration of online marketing programmes demonstrates a clear and ongoing commitment to email as a vital, cost-effective, and high-performing marketing communications channel".
* Epsilon International will be exhibiting at this year's ad:tech London from 26-27 September at Olympia 2, London, on stand 490.
Senior Epsilon International executives, including Ted Wham (SVP and GM European Operations), will be available for interviews and briefings at the conference.
* Ted Wham will be speaking at ad:tech on Thursday 27 September at 13:50 in Theatre 1.
His presentation is entitled "Email Marketing to drive eCommerce - using email marketing to generate transactions, build revenues and develop more profitable customers".
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