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Epsilon International
All articles from Epsilon International
Epsilon looks at brand loyalty in the digital age
Ian Hitt, managing director at Epsilon International EMEA, has considered how businesses can achieve long-term loyalty in the digital age.
News from Marketingweek Marketplace, 25 August 2010
B2C marketing tactics can enhance B2B advertising
Dan Binns, account director at Epsilon International, has considered how the tactics and creativity used in consumer marketing campaigns can be adopted for business-to-business (B2B) advertising.
News from Marketingweek Marketplace, 3 August 2010
E-mail database best practice is vital, says Hitt
Ian Hitt, managing director at Epsilon International, has considered the importance and value of the customer data held within a company and explained why it must be treated with respect.
News from Marketingweek Marketplace, 13 July 2010
Epsilon partners with Netsize for mobile services
Epsilon has partnered with Netsize to launch mobile marketing services that will enable integrated e-mail and messaging campaigns.
News from Marketingweek Marketplace, 10 March 2010
Epsilon emphasises e-mail targeting importance
A consumer survey by Epsilon International has suggested that 18-25-year-olds are more likely to respond to 'free product' or 'discount' in e-mail subject lines than any other age group.
News from Marketingweek Marketplace, 19 November 2009
Epsilon appointed for strategic digital services
Epsilon International has been appointed by Betclick, National Trust and Direct Golf UK to provide strategic digital services and e-mail marketing.
News from Marketingweek Marketplace, 20 October 2009
Location key in communications response
Epilson's Global Consumer E-mail Study has suggested that consumers are using online communication tools and responding to permission-based e-mail in varying ways based on their country of origin.
News from Marketingweek Marketplace, 8 June 2009
Email use has changed marketing response ratings
Falls in consumer response to email marketing campaigns may be due to a fundamental shift in the type of emails being sent out, according to research from the world's largest email services provider.
News from Marketingweek Marketplace, 18 November 2008
Tesco picks Epsilon as email marketing provider
Epsilon International, a provider of multichannel, data-driven marketing technologies and services, has signed an agreement with Tesco.com to provide email marketing services.
News from Marketingweek Marketplace, 21 September 2007
Epsilon and Goodmail to offer CertifiedEmail free
Epsilon, a leading provider of multichannel, data-driven marketing technologies and services, has become a CertifiedEmail Premier Provider.
News from Marketingweek Marketplace, 27 August 2007
Featured articles
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Continental selects Silverpop as e-mail provider
Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.
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'Racing Post' picks Smartfocus for e-mail insight
Multi-channel marketing software providers Smartfocus has been selected by 'Racing Post' to deliver targeted and relevant e-mail campaigns.
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