Nectar treats Sainsbury's customers with ePrize

Nectar, the UK's leading loyalty programme, and Sainsbury's, a leading UK food retailer, have unveiled the "Swipe to win" interactive promotion.

Over 18 million game cards are currently being distributed to consumers who purchase £10 of goods or more (£5 at Sainsbury's Local) and swipe their Nectar card at Sainsbury's stores, from 4 to 31 July.

Each game card provides a one in three chance of winning instantly in-store.

For players who do not win in-store, the card contains a unique code for an additional chance to win online.

"No one walks away empty-handed in the 'Swipe to win' promotion," said John Sheekey, Nectar Marketing Director.

"By working with ePrize, we are able to extend our successful offline Nectar points programme online to create more excitement and more ways to engage with our collectors".

The online component of the promotion, created and managed by interactive promotions company ePrize, links the in-store promotion to provide every collector the opportunity to win.

Visitors to the online promotion site enter their unique code and email address.

They then play a click-and-win game by popping virtual balloons for the chance to win one of the thousands of prizes.

The game immediately notifies players if they are winners and confirms with an email.

Players have the chance to win one of 10 grand prizes of 100,000 Nectar points, 1,000 first prizes of 1,000 Nectar points and 10,000 second prizes of 100 Nectar points.

Nectar points are then redeemable online for rewards including electronics and DVDs.

Players who do not win Nectar points prizes will receive either a voucher for £8 off adult admission at Tussaud's attractions or eight free rentals from the Blockbuster online rental programme.

Back to top