CBI selects Epiphany to improve engagement

The CBI has selected Epiphany Solutions to build and develop a series of microsites and engagement tools that will help it communicate more effectively with businesses throughout the country.

In addition to enhancing the CBI's communication with its existing members through dedicated sites that have improved member interaction, Epiphany will also improve the visibility of the CBI as a whole, which will aide in the recruitment of new members.

Epiphany has built four sites - around climate change, higher education, public services and tax reform - that, aside from video, audio and written content, include tools to allow RSS feeds and blogs, providing the CBI with enhanced, two-way communication with its members.

Each fully content-managed website has been built from the ground up with search in mind and this, together with a link-building programme around news content, will improve rankings and help to attract new visitors and build CBI membership.

Epiphany is also holding a series of seminars for key stakeholders within the CBI on making the best use of online and search marketing to reach their audiences.

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