Product category:
Online ad campaigns
News Release from: Epicado
Edited by the Marketingservicestalk Editorial
Team on 29 November 2007
Top tips for Christmas online trading
Christmas is coming and the tills should be ringing - Epicado offers seven tips for getting the most from the Christmas trading period.
First, make sure that your website and customer communications clearly show the last ordering date by which you can guarantee delivery for the 22 December State your opening hours during the Christmas/New Year break too
Offer a gift-wrapping and gift messaging service - people will pay for good service.
Send email reminders with links to your site to customers who have bought earlier in the year.
Start your New Year SALE on 24 December.
If you're running a pre-Christmas pay-per-click advertising campaign, make sure that you're not losing traffic to more aggressive advertisers by monitoring your bids and positions closely.
If you're staying open between the two holidays, don't turn your campaign off after the last main Christmas trading day - instead, adjust your bids as the going rate is likely to fall.
If you want to steal a march on your competitors, remember that people keep buying between Christmas and the New Year.
Why not run a Google Adwords campaign to capitalise on a cheaper time to get traffic?.
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