Entropay guide gives affiliate marketing advice

Entropay has launched its 2010 'Guide to Motivating Affiliates Globally'.

Affiliate marketing has become one of the most popular marketing channels in the online sector.

However, the influx of micro-affiliates that form part of the web 2.0 long-tail has led to added complications for affiliate marketers.

The Entropay guide provides advice on how affiliate marketers can overcome these challenges, as well as addressing the issues associated with global payments and standards.

Affiliate marketing, according to Entropay, is on the brink of mainstream adoption.

It helps drive website traffic, increase online standout and complements other marketing activities, while delivering measurable returns for organisations.

In these tough economic times, the ability to directly link marketing spend to performance has large appeal for marketers, as margins are squeezed and budgets are cut.

There are, however, challenges to be overcome.

The increased number of smaller affiliates means that they have the potential to drive significant traffic, but the administrative burden associated with managing a large number of tiny commissions is enough to put many brands off and encourages the implementation of high payout thresholds.

The increasingly global nature of the affiliate industry has also been a challenge for many affiliate managers.

Using bank transfers can be sufficient within the UK, but it is unpopular with some overseas-based affiliates that find receiving UK payments costly.

The Entropay guide offers advice and solutions for making the most out of affiliate marketing programmes.

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