Endpoint provides retail signage for Apple store

Endpoint has revealed that the opening of the Apple store in Covent Garden, London, marks the 40th store its team of visual identity management specialists has worked on.

The brand implementation company has worked with Apple for more than five years, helping to implement a rollout format that embodies the technology company's views and create a seamless customer experience.

Endpoint has developed a scalable package that is adapted to suit diverse architectural locations, local fire regulations and language issues.

Many of the standard elements had to be modified to suit the Covent Garden store, which is a refurbished Grade II-listed building.

Back to top