Endpoint implements Hays brand identity

An Endpoint product story
Edited by the Marketingweek Marketplace editorial team Mar 29, 2010

Endpoint has been appointed by Hays to manage the implementation of the recruitment specialist's new brand identity across 55 priority sites in Europe, Canada, Brazil and Australasia.

The new identity has been designed by Interbrand.

Leveraging its global network VIM Group, Endpoint is conducting site surveys across Hays's priority sites, producing brand schemes that translate the new identity across signage and office interiors.

Working with Interbrand, Endpoint has provided graphical and technical development and product specification to ensure the design intent is maintained when translated across signage.

Endpoint will also be responsible for value engineering, prototyping, procurement and installation of office signage and is scheduled to finish the programme by the end of April.

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