Endpoint appointed to manage Abbey rebrand

Endpoint has been appointed to manage the rebrand of 721 Abbey branches across UK.

The move follows Santander's announcement to rebrand its portfolio of UK banking divisions under the single brand by 2010.

Endpoint's role will involve the management of site surveys, brand schemes, procurement, statutory applications, supply chain management and installation supervision for the rebranding of all external signage and ATMs.

Paul Veness, director at Endpoint, said: 'We have a six-month deadline in which to provide Santander with a smooth transition to the company's parent brand.

'Brand implementation is often overlooked, resulting in unexpected and often unnecessary costs.

'Our job is to simplify the implementation process in order to achieve time and cost savings for Santander.

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