Entire kickstarts Tourism Ireland campaign

Entire has created an integrated campaign for Tourism Ireland that will promote the launch of its 60-page Ireland holiday planner.

Entitled 'Kickstart', the campaign sees the first outing of Tourism Ireland's new brand positioning of 'Go where Ireland takes you', which aims to promote the country's cultural, historic and physical landscape to those consumers looking for an authentic holiday experience.

The Entire-created campaign will be brought to life through characters that embody the charm of Ireland and they will engage the audience with the brand promise of fun, spontaneity and tradition.

The integrated campaign will target both warm and cold prospects through e-mail, inserts, door drops and direct mail with the objective of driving consumers to a dedicated microsite where they will be able to download and request Tourism Ireland's Holiday Planner.

Supported by a prize draw, Tourism Ireland's Kickstart campaign launched on 4 January 2009.

Back to top