Product category:
Direct marketing agencies
News Release from: Entire
Edited by the Marketingservicestalk Editorial
Team on 13 September 2007
Ecclesiastical appoints Entire to DM
brief
Specialist financial services company Ecclesiastical has appointed Entire to promote the brand to a wider audience and support the launch of new products and services after a three-way pitch.
Ecclesiastical, which was originally established by clergymen to insure churches, has tasked Entire with communicating and promoting its range of direct products and services to a broader target audience Ecclesiastical's core audience has historically been the Church of England clergy, but Entire's appointment will support an ongoing drive to extend its customer base to other conscientious and caring people who don't want to compromise their values when choosing a financial services provider
This article was originally published on Marketingservicestalk on 26 Jul 2007 at 8.00am (UK)
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The initial project will be a campaign to launch Ecclesiastical's new multi-tie financial advice proposition to existing customers.
The creative idea "What's Different - Everything, What's Changed - Nothing" juxtaposes the fact that Ecclesiastical customers will now have access to a wider choice of savings and investments, protection and pension products alongside the fact that the high quality of financial advice hasn't changed.
Ecclesiastical supports its proposition as a trusted source of advice through measures such as employing sales teams on salaries to ensure they aren't tempted by the 'hard sell' approach.
Ian Stockley, Managing Director at Entire, said: 'Ecclesiastical is an organisation with a fascinating story and a consistent brand identity built on extremely strong, strong principles and their values have a history, they're credible.
"They're not just another financial services company jumping on the conscientious consumer bandwagon.
"The challenge of broadening their customer base and pushing the boundaries of their marketing approach is one we'll relish".
Jenny Muir, Campaign and Services Manager at Ecclesiastical, said: 'Entire was the only choice following the pitch - they really get what we're about.
"It's important to us that we work with people who immerse themselves in the brand and care about the outcome of the work as much as we do.
"We're looking forward to working with them to extend our direct offering to those individuals, families and groups who care about their communities and the environments they work and live in".
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