Enable Interactive overhauls RNID website

RNID has appointed Enable Interactive to transform its digital marketing and internal communications in line with its new corporate strategy.

The agency is overhauling the charity's website to communicate the importance of valuing hearing to its core visitors and the wider general public as part of the strategy.

It is also improving the site's ease of use and navigation to several additional campaign microsites.

Enable Interactive is also working across the RNID's intranet, scoping and designing templates for its 1,200 widely dispersed employees and volunteers across the UK.

The new RNID website features will include: unified user experience across the whole site; targeted and regionalised personalisation of content; ability to track donor journeys and create cross-promotional opportunities; best practice accessibility without compromising the quality of interface design or online brand; sensitivity to core audience needs.

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