Enable Interactive delivers bright green future

A strategic review and brand update made sustainable development charity Forum for the Future realise that the time was right to rebuild its web presence and that digital was the way to go.

Forum for the Future decided it needed to rebuild its web presence and use digital to grow the community around the site.

They knew that it would be an ambitious project and they needed delivery within a very short space of time.

Forum for the Future invited several companies to tender for their business, before choosing to work with Bristol-based digital agency Enable Interactive.

Forum for the Future's vision is of businesses and communities thriving in a future that's environmentally viable.

Their mission is to find practical ways that private and public organisations can deliver a sustainable future.

Working with the UK's leading influencers - in both the private and public sector - Forum for the Future sparks intelligent debate and conversation around sustainability issues and changes the way people and organisations behave.

As an agency Enable has developed a good insight into the SEGOR market (an acronym for sustainable, ethical, green, organic and responsible).

With sustainability and environmental concerns integral to the agency's culture the team at Enable understands how consumers interact with these issues and how clients can communicate the sustainability message to their customers.

The team at Enable Interactive also pride themselves in their ability not only to quickly appreciate their client's needs but also challenge the way in which clients traditionally think about their brands and how they market them.

It was these characteristics that led to Forum's decision that Enable was the right agency for the project.

"We chose to work with Enable Interactive because they came up with a great response", said Joy Green, Online Communications Manager, Forum for the Future.

"They approached the brief from our point of view quickly understanding not only it but also us as an organisation.

"They understood what we were trying to achieve across the web and their insight into the way that media is currently being consumed meant that they came up with a solution of how we could build successful relationships with our audiences.

"We were very impressed by their client list and so we decided that Enable were the right match".

The challenge for Enable was twofold.

Forum's two existing websites were very static - one organisational, and the other housing the online version of its highly successful Green Futures magazine.

Forum for the Future wanted to rebuild their presence as a single website with the magazine shallowly nesting within the organisational website.

They were keen to achieve a clear relationship between the Forum for the Future and the Green Futures brands yet needed the different strands of content to remain distinguishable, positioning Forum for the Future as the organisation driving the sustainable agenda forward globally and Green Futures as the magazine to read.

Their aim was to build the magazine's profile, boost readership and ultimately produce a presence that was more participatory.

Importantly, they wanted to make better use of their high-level content and be able to update it regularly to stimulate debate and thus continue to engage with existing users and encouraging new visitors - creating a lively online community.

Enable suggested that Forum for the Future considered using open source software Drupal for the site.

a perfect solution as the software would allow this high-spec ambitious project to run on a modest budget - and enable Forum for the Future to keep up with new developments.

"Forum needed to revitalise their web presence in order to better engage with their current users; changes in technology are opening up some great opportunities for organisations to create dialogues with their audiences", commented Matt Connolly, Strategy Director at Enable Interactive.

"Enable have been a delight to work with on a very demanding project, they have been bursting with ideas have overcome obstacles and have consistently gone beyond the call of duty", added Green.

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