Enable Interactive wins Breast Cancer Care brief

Bristol-based digital design agency Enable Interactive has won a contract against stiff competition to redesign Breast Cancer Care's website.

The charity, which has an established internal digital team, supports thousands of people affected by breast cancer every year and wants to continue to do so more effectively with the expertise of digital agency Enable Interactive.

"These guys push the boundaries of innovation; for us, it's about matching and driving this innovation so that we can develop a solution that is not only relevant now, but stays relevant," said Matt Connolly, Strategy Director for Enable Interactive.

"It's not about using the newest whatever; it's about using the technology in the most effective way.

"The key here is for the site redesign to be supporting people with breast cancer with rich information flow and community support".

Other aims of the project are to establish breastcancercare.org.uk as a truly integrated medium, unifying all aspects of the charity's work; and to use the website and innovative digital tools to help its community of users by educating and supporting, as well as increasing fundraising and influencing external news and policy development.

"We are confident that Enable Interactive, with their powerful insight of our audiences and enthusiasm for what they do, can deliver a result that will improve our user experience as well as reaffirm our position as leader in new media within the charity and digital sectors," commented Bertie Bosredon, Head of New Media, Breast Cancer Care.

Bristol-based Enable Interactive has been ranked as the UK's No 1 digital agency by the readers of Revolution, the publication for the digital media industry.

The agency has consistently developed and delivered bright, digital ideas for an impressive set of global clients since the company was set up by Matt Connolly and Darius Pocha in 2003.

The best of breed team at Enable has produced great work for brands like Breast Cancer Care, WWF, British Red Cross and War Child as well as Clarks, Microsoft, and Channel 4.

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