Product category:
Web design and development
News Release from: Enable Interactive | Subject: virtual world
Edited by the Marketingservicestalk Editorial
Team on 04 January 2008
Enable and Aardman create kids' virtual
world
Webbliworld.com is a vibrant, interactive and engaging virtual world that has been created especially for children from six to 11 years old.
Developed by the leading design and animation teams at Enable Interactive and Aardman Animations webbliworld.com is a vibrant, interactive and engaging virtual created for children aged between six and 11 It was commissioned by WebbliWorld and designed and developed by specialist digital agency Enable Interactive and Aardman Animations (creators of award-winning animations Wallace and Gromit, Flushed Away and Shaun the Sheep)
This article was originally published on Marketingservicestalk on 20 Feb 2008 at 8.00am (UK)
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WebbliWorld has been brought to life using cutting-edge design, animation and technology.
"It's been great working with Aardman to make WebbliWorld a brilliant place for kids to be online", said Matt Connolly, Strategy Director at Enable.
"It shows just what you can achieve when you put two really innovative companies together.
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"Enable concentrated on strategy, architecture, functionality, interface development and bringing Aardman's unique characters and illustrations to life".
"Webbliworld.com was a fantastic opportunity for Aardman as it allowed us to show that our animation and design skills are just as relevant in web design", said Heather Wright, Executive Producer at Aardman Animations.
The inhabitants of WebbliWorld are a lively, quirky bunch led by Wij, Wez and Wanda, who act as guides around the site.
Visitors have the chance to create their own Webbli avatar, which is made up of individual pieces of Aardman magic.
With up to 1 billion possible combinations to choose from there will be no end to the variety of personalities who will make up WebbliWorld.
WebbliWorld has been created to provide children with a safe online world where they can experience the best that the internet has to offer: from games, specially created WebbliWorld animations, news and a whole community of Webblis.
With partners WWF and Puffin providing topical environmental information and exclusive stories, the site aims not only to entertain but also to educate and inform.
"We engaged in some pretty extensive research looking at how children currently use social media and emergent technologies - we are confident that WebbliWorld will tick all the right boxes for the 6-11 age group", said Connolly.
"Our research has also allowed us to devise strategies for the next development phase; we will be introducing the hottest online trends from social networking and user-generated content, including innovative models for prospective sponsors - to ensure that WebbliWorld will continue to grow and inspire children the world over".
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