Emoderation moderates digital 'finger paintings'

Emoderation is working with Delta to moderate 'finger paintings' uploaded by consumers via Iphone, Blackberry and web-based apps to the Delta website as part of its 'Make a Mess' campaign.

IP Pixel, the agency behind the campaign, came up with the idea of the 'Make a Mess' campaign to promote Delta's Touch20 technology, which enables users to start and stop the flow of water with a simple tap to the faucet spout or handle.

The idea of the campaign is to encourage people to make as much mess as possible on screen and then wash it all away with a touch on the animated Pilar pull-down kitchen faucet with Touch20 technology.

The 'Make a Mess' app lets consumers enjoy themselves by creating 'finger paintings' on Delta's website, Iphones or Blackberry Storms.

Consumers may also upload the finished pieces to the Make a Mess gallery hosted on the Delta website and share their artwork with friends and family.

Emoderation is pre-moderating and reviewing each piece of artwork before it is published to ensure that the content is appropriate to appear online.

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