Emoderation moderates 'Dancing on Ice' comments
An
Emoderation product story
Edited by the Marketingweek Marketplace editorial team
Feb 5, 2010
Emoderation has revealed that it is working with ITV to moderate comments on the television company's 'Dancing on Ice' website and its live-chat function during the Sunday shows.
ITV is following the success of social media use in other programmes that encourage discussion among viewers, such as 'X-Factor' and 'Britain's Got Talent'.
On Sunday nights, fans can also enjoy a question and answer session with Torvill and Dean as soon as they come off the ice.
Each section of the site lets users share their views, ask questions and leave feedback.
Emoderation's team of moderators are lined up to review comments as they appear on the site.
Emoderation's job is to ensure no illegal, offensive or abusive content is posted.
During the live chat, moderators ensure that the flow of comments into the chat window is constant (although not too fast) and on-topic.
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