Emedia e-guide reveals benefits of a CPL strategy
An
Emedia product story
Edited by the Marketingweek Marketplace editorial team
Mar 18, 2010
Emedia has launched an e-guide entitled 'Guaranteed Lead Campaigns - The End of Guesswork Marketing'.
The guide explains the benefits to marketers of implementing a cost-per-lead (CPL) campaign strategy.
Using a CPL strategy can help companies target more precisely and manage risk more effectively
Emedia said that using the CPL strategy can help companies: manage risk more effectively; plan more strategically; budget more accurately; target more precisely; and research more thoroughly.
For the full PDF version of the 'Guaranteed Lead Campaigns - The End of Guesswork Marketing', please click on the link on the right-hand side of this webpage.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
