Zooplus selects Ipoints as loyalty partner
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Maximiles product story
Edited by the Marketingweek Marketplace editorial team
Apr 6, 2009
Zooplus.co.uk has recruited Maximiles-operated Ipoints.co.uk as its exclusive loyalty partner to increase sales frequency and value of website orders by rewarding customers for their purchases.
Through the Ipoints scheme, Zooplus is giving its customers the opportunity to earn five Ipoints for every GBP1 they spend.
Customers will be able to redeem their Ipoints for a range of gifts such as CDs/DVDs, books, electrical products and action adventure days out.
Customers can also redeem their Ipoints for Zooplus vouchers.
Maximiles will also help drive new customers to Zooplus from its online community of active online shoppers and through its Ipoints currency.
This will help to increase repeat visits, basket size and shopping frequency.
Furthermore, Ipoints members will have the opportunity to take advantage of promotions and updates on the Zooplus product range via weekly e-mail newsletters.
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