Maximiles ipoints on Securetrading platform

Maximiles has announced that Securetrading is to promote its ipoints online coalition loyalty programme to online merchants and their customers using the Securetrading payment platform.

Under the terms of the agreement Securetrading's account managers will advocate a specially developed off-the-shelf ipoints programme to their clients.

By purchasing this programme, Securetrading's merchants will be able to access the loyalty scheme, enabling them to engender loyalty by offering ipoints online currency, which can be redeemed for more than 200,000 products and services.

The programme will encourage increased basket size and also frequency to purchase for merchants by incentivising and rewarding their customers with ipoints.

The scheme will also aid new customer acquisition for merchants that participate as it provides them with access to existing members of the ipoints loyalty programme.

Securetrading will help drive new consumer member acquisition for ipoints.

Participating merchants will display a banner publicising the benefits of becoming a member of the ipoints loyalty programme to consumers on their payment page when they are making a transaction with one of their merchants.

On this page consumers will be incentivised to join the ipoints scheme with the opportunity to receive 100 ipoints on joining as well as other rewards.

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