Jokers' Masquerade joins ipoints initiative
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Maximiles product story
Edited by the Marketingweek Marketplace editorial team
Oct 23, 2008
Maximiles-operated ipoints.co.uk has announced the addition of Jokers' Masquerade, an online retailer of fancy dress costumes, as a full loyalty partner.
Jokers' Masquerade's aim is to increase sales frequency and value of orders from its website by rewarding customers for their purchases.
Through the ipoints scheme, Jokers' Masquerade is giving its customers the opportunity to earn 10 ipoints for every GBP1 they spend.
Customers will be able to redeem their ipoints for a range of gifts such as books, CDs/DVDs, computing equipment, cameras and weekend breaks.
In addition, Maximiles will help drive new customers to the Jokers' Masquerade website from its online community of active shoppers.
Once new customers have been acquired, they will be targeted and re-targeted with specific eCRM offers and occasional direct mail from Jokers' Masquerade.
Ipoints members will also receive monthly e-newsletters highlighting Jokers' Masquerade's product range.
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