Ipoints charity promotion enables online donations
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Maximiles product story
Edited by the Marketingweek Marketplace editorial team
Oct 6, 2008
Maximiles-operated ipoints.co.uk has partnered with Breast Cancer Campaign and the Prostate Cancer Charity to encourage its members to donate while shopping online.
Throughout October Ipoints will donate 1p to charity for every 10 ipoints collected by its members when they shop online with Maximiles's participating retail partners.
The promotion is aimed at encouraging members to browse its loyalty partners' sites and help drive purchase, basket size and shopping frequency.
To get involved, members shop for products or services online as usual, but they must remember to collect ipoints when they shop.
At the end of the month they will be informed by e-mail about the amount they have personally raised.
The members will then be able to send their contribution to either or both of the charities.
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