Product category:
Email marketing
News Release from: Email Reaction
Edited by the Marketingservicestalk Editorial
Team on 20 February 2008
Email Reaction partners with Brandmail
Solutions
Email Reaction, a specialist in enabling online customer communications, has partnered with global email authentication and branding company Brandmail Solutions.
Businesses using Email Reaction can now send emails without the threat of having their messages blocked by spam filters Brandmail partners with ISPs (internet service providers) and email service providers worldwide to enable sender authentication and branding for legitimate emails
This article was originally published on Marketingservicestalk on 29 Aug 2007 at 8.00am (UK)
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Delivery is guaranteed and the sender's brand - along with Brandmail's secure icon - appears in the email inbox 'From:' field.
Recipients can instantly spot genuine emails, so they are protected against phishing attacks - which impersonate leading brands in an attempt to trick users out of providing sensitive information such as credit card details.
Consumers are also more inclined to open and act upon email they know is authentic.
Further reading
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Email Reaction allows marketing staff to quickly and easily create and distribute newsletters, emails, polls, surveys and microsites.
The system includes analysis and reporting functions, measuring the effectiveness of marketing campaigns.
Brandmail, now available as an option in Email Reaction, can be switched-on for specific campaigns, enabling cost reduction by reserving its use for higher value campaigns.
Hotel booking site 1800hotels.ie is the first customer to use Email Reaction with Brandmail to ensure that its customers receive the necessary booking information and hotel offers as well as the high quality of service it is renowned for, regardless of spam filters.
It will also provide a service able to scale in line with the current growth of 1800hotels globally and branch out to existing and potential new clients.
"It's quite simple", said Ronan Farren, VP of operations, Europe, at Brandmail Solutions.
"When consumers receive a branded email from a bank or retailer, with the logo displayed in the 'From:' field, along with our secure icon, they know the email is safe and authentic.
"Our objective in partnering with established email service providers such as Email Reaction is to create an environment in which customers can safely receive the communications they expect from reputable companies, and businesses can use and improve their brand reputation to improve their email communications with their customers".
Bryan Black, managing director of Email Reaction, said: "The Brandmail certification is already delivering results for Email Reaction such as recently signed up new client 1800hotels, who were impressed by our ability to deliver branded emails as part of our powerful email marketing solution".
"Credibility is essential for online retailers and it is vital that users can trust our communications with them," said Claire McAnaspie, international sales manager at 1800hotels.
"Email Reaction and Brandmail provide us with the necessary tools to promote our brand through email communication with customers, as well as to ensure that our messages are recognised as legitimate and delivered straight to our customers' mail.
"Brandmail's sender authentication option has made it the logical choice in our decision to work with Email Reaction".
Email Reaction will include Brandmail Solutions' SbS2.0 Secure Branding System.
Built on Domain Keys Identified Mail (DKIM), a protocol co-developed by Cisco Systems and Yahoo!, Brandmail's technology is completely standards based.
Brandmail Solutions is a global pioneer in email authentication and branding.
Working with technology companies and service providers across the email ecosystem, Brandmail Solutions provides a branded and secure email system that allows companies to reach their customers without the threat that their messages will be blocked.
And their customers are more inclined to open and act upon email they can easily identify and trust.
With the SbS2.0 Secure Branding System, Brandmail Solutions is quite literally "changing the face of email".
Founded in 2006, Brandmail Solutions has offices in the United States, Ireland and Germany.
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