Eloqua conference to focus on marketing automation

An Eloqua product story
Edited by the Marketingweek Marketplace editorial team May 25, 2010

Marketing automation specialist Eloqua is to host an event for EMEA-based customers entitled Eloqua Experience Europe 2010 on 8-9 June at Altitude 360, London.

The conference will present Eloqua's vision for the marketing automation industry, outline business trends that will support future product developments, and offer best practice tactics on leveraging the company's solution as a revenue-driving system.

Eloqua said the event will offer the opportunity for its customers to learn from others' experience and discover best-practice secrets.

'The event will help customers to better map the progress of their marketing automation processes and understand how lead scoring and nurturing programmes improve customer experience, fill the sales funnel and generate revenue,' said Bijan Bedroud, vice-president EMEA at Eloqua.

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