Effjey hoarding offers retail merchandise space

An Effjey product story
Edited by the Marketingweek Marketplace editorial team May 28, 2010

Effjey offers a travelling hoarding system that enables retailers to retain their brand look and feel during major in-store works and refurbishments.

These works can cause upheaval with great inconvenience to customers and staff.

In most instances a shabby painted hoarding is erected to screen the contractor's activities and ensure the safety of customers.

According to Effjey, this type of hoarding is totally non-productive, but it need not be.

The company's travelling hoarding is a modular steel structure based on a tried-and-tested wall display system.

The hoarding enables retail stores to retain their look and feel while at the same time offering many metres of valuable merchandise space.

The hoarding is multi-functional, offering shelving, hanging rails and more.

Effjey can also supply custom-made display options based around the system.

The refurbishments progress behind a substantial shield and provide essential customer and staff safety while returning lost revenue during the refurbishment period.

Traditionally, in-store hoardings are made from timber stud work and clad with plywood.

With increasing pressure on businesses to protect and conserve our environment, deforestation is a major concern.

A traditional timber hoarding is usually demolished at the end of any works and resigned to a skip and on to landfill.

Effjey's travelling hoarding system can be demounted and moved on to a new site or into its storage warehouse at the end of a refurbishment.

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