Holiday firm selects Efficient Frontier for search

An Efficient Frontier product story
Edited by the Marketingweek Marketplace editorial team Feb 11, 2010

The Holiday Place has appointed Efficient Frontier as its search marketing partner.

The specialist tour operator expects to take advantage of Efficient Frontier's travel sector experience, tailored services and forecasting ability to grow its business through search engine marketing.

In the first instance, Efficient Frontier's team will be tasked to build out the long tail, adding thousands of keywords for significant destinations.

The company hopes to utilise Efficient Frontier's skills in integrating back-end data into its search campaigns, thereby increasing return on investment.

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