Product category:
Search marketing
News Release from: Efficient Frontier
Edited by the Marketingservicestalk Editorial
Team on 20 June 2008
Hostelbookers.com searches for
efficiencies
HostelBookers.com, the low-cost accommodation company, has selected search engine marketing firm Efficient Frontier to manage its search campaigns and drive efficiencies.
HostelBookers.com is a UK-based website offering a range of hostels and budget accommodation including hotels, guest houses and apartments in over 2,500 destinations worldwide By offering its booking fee-free services together with the additional benefit of free travel guides, travel news, and worldwide events information, it has grown rapidly since its inception in 2003
This article was originally published on Marketingservicestalk on 13 May 2008 at 8.00am (UK)
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The interactive website embraces new media and user-generated content by incorporating accommodation reviews and ratings from customers.
Recognising the potential to achieve greater results from search engine marketing, HostelBookers.com's marketing team took the decision to seek out a more comprehensive bid optimisation solution.
As a result, several search companies were evaluated based on technology, expertise and references.
Ed Goldswain, Head of e-commerce at HostelBookers.com, explained: "Our desire to increase sales and improve ROI kicked off our search for new PPC technology.
"One of the companies we looked at, Efficient Frontier, impressed us with its portfolio-based bid optimisation technology.
"We believe it will drive profitable growth across our campaigns and give us better strategic control.
"Efficient Frontier came highly recommended and as we went through the selection process, it became clear that it would drive efficiencies and boost our Search ROI".
David White, general manager of Efficient Frontier Europe, commented: "We are really excited to work with HostelBookers.com - they have a great value proposition, and we feel confident that our search technology and expertise can support their growth plans over the coming year and beyond".
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