Product category:
Search marketing
News Release from: Efficient Frontier | Subject: UK search engine marketing report
Edited by the Marketingservicestalk Editorial
Team on 13 May 2008
UK search engine marketing report
Efficient Frontier, the largest search engine marketing company worldwide, has announced the release of its UK Search Engine Performance Report: Q1 2008.
The report shows that Google still dominates UK search advertising - capturing 85 per cent of search engine spending in Q1 2008 and increasing its ROI by 14 per cent since Q4 2007 In the same period, MSN made modest gains in share of search spending as it offers the highest ROI of the three search engines, in spite of the last quarter's 16 per cent increase in Cost Per Click
This article was originally published on Marketingservicestalk on 15 Feb 2008 at 8.00am (UK)
Related stories
Q4 Search Engine Marketing report released
Efficient Frontier, the search engine marketing technology specialist, has announced the release of the Search Engine Performance Report: Q4 2007.
Do you need an email newsletter?
Nick Pauley, managing director of Shortburst, explains why e-newsletters are beneficial for business.
How to write your first email newsletter
Nick Pauley, managing director of Shortburst, gives guidance on writing an e-newsletter.
Efficient Frontier's UK Search Engine Performance Report: Q1 2008 shows a difficult quarter for Yahoo! with sharply declining click-through rates (down 38 per cent) and a subsequent decline in ROI of 6 per cent in Q1 2008 versus Q4 2007.
However, much of this decline might be attributable to Yahoo's expansion of its partner syndication network into high-volume, lower-quality sources of search traffic.
David White, general manager, Efficient Frontier Europe, said: "We are seeing an increasingly strong front runner in Google in the UK and broader European markets.
"Efficient Frontier optimises search campaigns for our clients, and our algorithm-based technology continuously evaluates the optimum bids across the three engines.
"We are agnostic about where we spend our clients' money and find ourselves raising our investment in Google based solely on the results.
"This report gives our clients and the wider search community visibility into how the search engines perform for our client base, relative to each other".
The Search Engine Performance Report: Q1 2008 was completed by Efficient Frontier based on analysed data from a fixed sample of UK search engine advertisers across multiple verticals, including; retail, finance, travel and telecommunications.
The company considered factors such as: search engine spend, click-through rates (CTRs), cost per click (CPC) and return on investment (ROI).
• Efficient Frontier: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
